Marketing Plan for FOSSIL
For my Integrated Marketing Communications class, we were split into groups to create a marketing plan for FOSSIL smartwatches and enter it in the Collegiate ECHO Marketing Challenge. In our plan, you will find elements such as a SWOT analysis, a marketing communications campaign and a marketing budget. My group created a plan based on the slogan, "don't just set the time, set the trend," with the purpose of targeting style savvy males and females. My favorite part of this project was designing the logo and layout of the project, and writing the SWOT analysis and strategic summary chart.
Click here to view the marketing plan for FOSSIL.
In the Spring of 2019, I took a Marketing Analytics course. The end of the year project was to create an analysis of the Google Analytics e-commerce store data, which is mock data generated by Google Analytics. I lead a team of 4 in creating charts based on the GA data and through the use of Google Data Studio. Some metrics we used were cost per click (CPC), conversion rate and customer lifetime value (CLV). Parts that I enjoyed the most were writing the analysis based on what the data told me and using Google Data Studio.
Click here to view the Google Analytics project.
In the fall of 2018, I worked with a team on a social media marketing plan for The Breeze. The Breeze is the official student run newspaper at James Madison University, and was looking to expand their social media presence and provide relevant content to their target audience. After researching and creating an internal analysis, my group came up with the following three social media themes for The Breeze; humanization, differentiation and overcoming obstacles. We then created a 12 month content calendar of social media content that The Breeze could use in order to implement these themes. Individually, I contributed the most in the developing of the themes, creating the plan's budget and the action plan for The Breeze to follow. At the end of the semester we presented our plan to members of The Breeze and was awarded with the highest grade across all three class sections.
Click here to read the social media marketing plan we created for The Breeze